Dziennik Sakiewicza cuts costs and says goodbye to collaborators. Wint Tusk?

In 2025, Forum reduced its operating costs by one fifth. As the Wirtualne Media portal points out, this is twice as much as the decline in its revenues. In this way, the publisher of “Gazeta Polska Dzień” reduced its net loss from PLN 1.1 million to PLN 30,000. zloty.

The publisher of “GPC” cuts costs

Wirtualne Media notes that the sales of “GPC” have not been monitored by the Polish Readership Research for several years. The publisher itself reported in its report that revenues from the daily’s distribution dropped by 26.1% last year. Advertising revenues were also expected to decline, but no numbers were provided here. However, operating revenues increased – from PLN 203.5 thousand to PLN 574.4 thousand. zloty.

The Forum company spent PLN 6.66 million on all operating activities in 2025. That’s 18.9 percent. less than a year ago (PLN 8.22 million). Expenditures on the consumption of materials and energy were mainly reduced from PLN 2.18 million to PLN 404.2 thousand. zloty.

It is noteworthy that 18 employees working under civil law contracts resigned. At the end of the year, the company employed 14 people on full-time positions and 59 on other types of contracts. The company drew attention to the need to maintain high standards and significant fixed costs with falling revenues.

In the years 2026-2028, the Forum intends to focus on the dynamic transformation of the business model. Strategic directions include the development of digital channels and the subscription model. The company also wants to focus on strengthening the loyalty and involvement of readers and regular fundraising. It also aims at optimization and cost effectiveness.

“GPC” Publisher: Opposition medium to Tusk’s rule

The publisher of “Gazeta Polska Dzień” by Tomasz Sakiewicz openly stated that it was a politically engaged title. He emphasized its credibility and “the role of an opposition medium towards Donald Tusk’s coalition government.”

The report also drew attention to “political and administrative pressure.” “Under the rule of Donald Tusk’s coalition, there is a risk of using state tools (fiscal audits, prosecutorial proceedings, decisions of regulators) against media considered to be oppositional. This may generate additional costs of legal and reputational defense and workload,” it was emphasized.

Wirtualne Media reminded that the main shareholders of the Forum include companies managed by PiS activists: Geranium and Srebrna (44.04 and 12.73 percent each). The company Słowa Niezależne, which publishes the Niezalezna.pl portal, holds 22.49 percent. shares.