Dino storms Polish towns. Billions in revenues
Dino doesn’t slow down. In 2024, the retail chain significantly increased the number of its stores throughout Poland. We also have data on the company’s revenues.
Everyone has already noticed that in recent months Dino has been playing aggressively on the Polish market. More stores are springing up like mushrooms after the rain, especially in smaller towns. In terms of the number of branches, Dino is in second place, second only to Biedronka. At the end of September 2024, there were 2,572 Dino stores, while 3,620 Biedronka stores.
Dino in 2024. Results
In the period from January to September 2024, 167 new Dino stores were opened in Poland. This gives an average of 18.5 per month. It must be openly admitted that the numbers in this matter are impressive.
In the first half of 2024, sales revenues for Dino amounted to PLN 13.9 billion. This is an increase of 15.1%, compared to the same period in 2023. Investment expenditure amounted to PLN 696 million, while employment increased to 45.3 thousand. employees.
Dino in Poland. Already 25 years
The first store of this chain was opened in 1999 in Krotoszyn (Greater Poland Voivodeship). Dino is a chain of proximity supermarkets offering medium-sized stores located close to customers’ homes. Dino’s main advantages are low prices, quick shopping and location in smaller towns and villages, where there is often no competitive market.
Dino offers a wide range of food products, including fresh fruit, vegetables, meat, bread and everyday products. The chain also has a wide range of own brands.
Interestingly, Dino does not have a traditional loyalty program for its customers, as is the case with other retail chains, e.g. Biedronka with the Moja Biedronka program or Lidl with the Lidl Plus application. Dino focuses on simplicity and competitive prices instead of extensive systems of collecting points or discounts.
It is also worth noting that since 2017, Dino has been listed on the Warsaw Stock Exchange.
