Art Gallery in your home

Art Basel is the world’s most important modern and contemporary art fair, taking place in Hong Kong, Basel, Paris and Miami Beach. The exhibition is unique, tailored to the city and the host region, which is reflected in the galleries participating in it, presented works of art and the content of parallel programs prepared for each edition in cooperation with local institutions. The Art Basel mission went beyond the physical walls of exhibition halls and covered new digital platforms, including the Art Basel application and initiatives such as the “Art Basel and Ubs Global Art Market Report” guide and the Art Basel Awards competition. The global partner of Galeria Art Basel is UBS. More information can be found at artbasel.com.

Art collection from the Art Basel fair in Hong Kong available on Samsung TVs

Earlier, the Samsung Art Store was only available on The Frame and Micro LED TVs, and now it will also appear on the NEO QLED Mini LED and QLED models from 2025. There are already over 3,000 works from the world -famous museums and gallery on the digital art platform. From now on, on the platform, subscribers can admire the championship of selected masterpieces from Galeria Art Basel in a stunning 4K resolution. The collection of Galeria Art Basel in Hong Kong includes well -known works of art, such as: “This triptych is as wonderful as autumn in the fragrant peace” brush Zhu Jinshi, “durable as a universe” by Ticko Liu, “Shadow of the Sun” by Jimok Choi, “Green Bear” by Bae Yoon and much more.

Some from the collection of 23 selected works from Galeria Art Basel will be presented at the awaited fair, which will take place on March 28-20, 2025 at Hong Kong Convention & Exhibition Center, and viewers will be able to watch them in the comfort of their home.

“Samsung Art Store makes art even more accessible than ever, moving the most important works presented by leading international galleries at Art Basel Hong Kong directly to the homes of viewers – said Bongjun Ko, Vice President of Samsung Electronics’ Visual Display Business Samsung Electronics.

– We are proud that we can expand this extremely experience to a larger community of Samsung TV owners around the world, allowing them to enjoy world -class works of art in stunning 4K quality.”

Experiences from the Art Basel fair transferred to Samsung TVs

Thanks to the Samsung Art Store platform, the selected selection of these masterpieces is now available outside the exhibition rooms. In other words, art lovers around the world have the opportunity to associate with selected works presented by leading international galleries at the Art Basel fair in the comfort of their own home, which gives greater opportunities to enjoy the eyes with works, without dispersing the crowd around.

To even emphasize the combination of art and technology, the manufacturer will present at the Art Basel Hong Kong fair on March 28-30 an interactive salon entitled “ArtCube”. As part of the show, you will be able to see how The Frame, Micro LED and Neo Qled 8K Mini LED again define digital artistic experiences, displaying works of art, with breathtaking details. Under the slogan “immersion in art without borders” (“borderless, dive into the art”) visitors to Artcube will be able to read the exclusive Samsung Art Store collections, which fill the gap between physical and digital art, thus bringing the viewer closer to art.

In addition to the “ArtCube” zone, Samsung arranged a series of panel discussions in which influential voices from the modern artistic scene appear. Daria Greene, Head of Content and Curation in Samsung, will conduct one on one -on -one conversations. Hayley Romer, Chief Growth Officer of Art Basel and Marc Dennis, an American artist known for hyperrealistic images will take part in them.

Samsung will continue cooperation with one of the most prestigious Art Fair in the world, introducing exclusive works from the Art Basel collection from the collection other than Hong Kong – from Basel and Paris to its art store this year.

– We are proud of cooperation in the Samsung Art Store at the Art Basel Hong Kong 2025 collection. We are expanding the best cultural experience in our class Art Basel Hong Kong outside the exhibition halls and create new, all -year opportunities for an increasingly wider audience. All this to engage art lovers in the excellent, international program of Galeria Art Basel and their artists – said Noah Horowitz, CEO in Art Basel.

The Art Basel collection in Hong Kong contains the works of 23 globally recognized artists, such as Jimok Choi, Bae Yoon Hwan, Stephen Wong Chun Hei, Ticko Liu, Alas Inoue, Tromarama, Morimura Yasumas, Damian Elwes, Zhu Jinshi, Nakai Katsumi, Cao Yu, Hamra Abbas Fu, Sophie von Hellermann, Chow Chun Fai, Gillian Ayres and Gongkan.