Apple again at the top. Crushed the competition with the brand value
Apple again the leader of the global branded ranking. The company’s value increased to $ 1.3 trillion, strengthening its position in the world’s most valuable brand.
Apple has been in the fourth year in a row, maintains the title of the most valuable brand in the world. The brand value increased by 28 percent. and currently amounts to $ 1.3 trillion – according to the latest Branez Valuble Global Brands 2025 bridge, prepared by Kantar. The ranking includes both financial data of enterprises and consumer opinions.
Ranking
Just behind Apple were: Google, Microsoft, Amazon and Nvidia. The latter company noted an impressive increase in value by 152 percent, which allowed it to be in the top five. Other dynamically growing brands include Huawei, Xiaomi, VMware and Instagram – each of them increased its value by over 100 percent. Among the debutants of the ranking were, among others Chatgpt, Stripe and Chipotle.
Brands from the United States dominated this year’s list – they are responsible for 82 percent. TOP 100 total value. The share of European brands fell to 7 percent, while in 2006 it was 26 percent. In turn, brands from China doubled their share to 6 percent.
The list also included brands from outside the USA, which are distinguished by dynamic development. These are Spotify from Sweden, the Indian operator Airtel or Mercado Libre from Argentina – the only brand from Latin America in TOP 100. In the category of financial services the largest increase was recorded by the Canadian bank of the RBC – its value increased by 43 percent. year on year.
Key brands for the market
As Kantar notes, brands that have transformed their industries are responsible for as much as 71 percent. an increase in the total value of the first hundred in the last 20 years. Martin Guerrieria from Kantar emphasizes that in times of economic slowdown, it is the brand that is of key importance to maintaining the company’s position on the market.
The total value of one hundred most valuable brands in the world reached a record level of 10.7 trillion dollars – by 29 percent. more than a year ago. Companies from the e-commerce, social media and technology sector are particularly distinguished, while brands from traditional industries, such as alcohol or cosmetics, have recorded declines.
