An unusual function in the Żabki application. You can order a taxi

This is an option that allows you to order freez journeys without logging in to a separate application. New is promoted by a digital campaign and action with prizes for users.

Taxi from Żabka. The action will not last long

Żabka has expanded the functionality of its mobile application to order freez journeys. Users can use this service without having to create an account in the Freenow system. The campaign promoting the new function will last until May 7, 2025.

Value Media media house is responsible for the campaign. The Feeders agency is responsible for the creative concept of the advertising spot. The 30-second video is available on the YouTube platform. The spot presents a client who goes to the Żabka store to order the journey, which is illustrated by the new functionality of the application.

Digital activities and the use of Żabka ADS tool

As part of the campaign, static creations used in the own channels of the Żabka network were also created. The promotional activities used the Żabka ADS tool, which allows you to run advertising campaigns in the immediate vicinity of the user’s purchasing decision.

In which cities Żabka conducts a campaign?

In seven cities: Warsaw, Kraków, Gdańsk, Poznań, Wrocław, Rzeszów and Lublin, there are freenow vehicles marked with Żabka logos. Each passage ordered by Żappka and a marked vehicle is rewarded with a hot dog coupon, available for 1 ŻAPPS.

Each user of the Żappka application, currently 10.7 million users, also received the opportunity to collect the coupon “40 percent discount on the Freenów (up to PLN 12)” in exchange for 200 Żaps. The promotion is valid until May 7, 2025 or until the coupon pool is exhausted, with one user can pick up one coupon.