All it takes is a moment at the checkout. One mistake can cost a store a fortune
Price is no longer the only factor determining the choice of store. The quality of the purchasing process is playing an increasingly important role, and this term covers a lot.
Until recently, stores fought for customers mainly through prices. Today this is no longer enough. Buyers expect quick payments, smoothly functioning applications, convenient online shopping and hassle-free service in stationary stores. If any of these elements fail, many customers simply choose the competition.
An open store is not everything. Price is no longer the key argument
Data show that consumers are increasingly paying attention not only to the cost of shopping, but also to the convenience of the entire process. What matters is the speed of finding the product, the ease of placing an order and the ability to pay in your preferred way. The quality of the shopping experience becomes particularly important. Customers have become accustomed to the standards set by the largest e-commerce platforms and expect similar convenience regardless of where they shop.
The store is like a ticking bomb. One failure can ruin a sale
Retail today relies on dozens of interconnected systems. Solutions other than payments, warehouses, customer service or an online store are responsible for sales. The more extensive the infrastructure, the greater the risk of problems.
However, the customer does not wonder which element failed. They only see the end result: a payment that doesn’t work, an error when placing an order or a problem with receiving the product. In such a situation, he often gives up on the purchase.
Online and in-store shopping must be consistent
More and more people buy products of the same brand both online and in stationary stores. They expect all channels to work together.
If the stock level differs from reality, the order does not enter the system or the customer cannot return a product purchased online in a stationary store, the risk of loss of trust increases. For the consumer, there is one brand, regardless of the sales channel.
Multi payment is a “must have”
Payment remains the most sensitive stage of shopping for customers. Customers want to use cards, BLIK, phones, watches and digital wallets. Missing your favorite payment method or even a brief terminal failure can mean lost sales. It is at the checkout that a store can most easily lose a customer who had previously spent time choosing products.
