AI will decide who the customer will trust. Companies are facing a marketing revolution
Customers are increasingly asking AI which company, product or expert to choose. This means that business must strive not only for the attention of people, but also of algorithms.
For many years, entrepreneurs have focused their activities on gaining customer trust. They invested in recommendations, opinions, presence in social media and public relations activities, because people were the final recipient of every marketing communication. Today this process is changing fundamentally. Increasingly, the first entity to analyze a brand is not a potential customer, but artificial intelligence. It is language models that answer users’ questions, organize information available on the Internet and indicate companies, experts and products that they consider the most reliable.
Therefore, not only the way of searching for information is changing, but also the mechanism of building competitive advantage. In a world where a user asks ChatGPT or another AI assistant for the best solution to their problem, an entrepreneur is no longer competing solely with other companies. He must ensure that the algorithms are able to correctly read his specialization, understand his scope of competences and recognize him as a trustworthy source of knowledge. This is why authority is starting to act as a new business currency, the value of which will systematically increase with the development of technologies based on artificial intelligence.
Visibility no longer means presence on social media
