A revolution that destroys the creators. How Google has made Kasia to close a well -known blog
Content creators will become either teachers or service providers. Or will return to normal work. The internet will lose the wealth of voices that have built it for decades.
I sit in front of the computer and I think about Kasia from Gdańsk. She ran a fantastic blog about pot plants. Not some basics, but real pearls of knowledge. How to resuscitate dying orchids. Why monster has yellow leaves. Which Earth is the best for succulents. Thousands of people read her advice. She earned from sponsorship and partner links. Modestly, but enough.
She wrote to me yesterday. Closes the blog.
“Ai Google already knows everything about plants,” he writes. “People no longer have to enter my pages. They get answers right away. My revenues fell by 80 percent in six months.”
This is the revolution that everyone is talking about. Google Ai Mode. End of clicking on the links. End of visiting pages. End of making money on creating content.
How the new system works
Earlier, the system was as simple as wire. You ask the question “how to water ferns”. Google shows 10 results. You click on Kasia’s blog. You read the article. You see a pot advertisement. Kasia gets pennies over a click. Everyone satisfied.
Now you enter the same question. Ai answers immediately: “Fern likes moist but not wet soil. Water once a week with soft water. Check the humidity with your finger.” End. Why go somewhere further?
Liz Reid from Google does not hide: “This is the future of search”.
13 percent AI answers are already generating inquiries. There were 6 percent in January Mathematics is ruthless – in a year it can be half of all searches.
Semrush analyzed 10 million keywords. Conclusions? Impressions grow by 49 percent But clicks fall by 30 percent. People see more pages, but visit less. How is this possible?
